01
Originals
We create and own original cultural IP.
Field note / 01
New work built with artists from the idea outward—not confined by a format, release cycle or inherited category.
A record can become a film.
A book can become a banquet.
An idea can become a world.
LABEL / NO LABEL
↓We build adventures
The workdoesn't stop at
Our founders bring globally recognised work across sync, cultural IP, original content, integrated campaigns and strategy into one new structure built for artists and their worlds.
Label No Label / 001
We back people with worlds to build. Music is our starting point, not our limit. We develop ideas, make the work, protect its value and help artists build direct, enduring relationships with their audiences.
The person is the source.
The world is the long-term IP.
Each work is an expression of it.
Our practiceThree ways in. One operating principle.
02
Services
We build and execute the creative without needing to own it.
Field note / 02
A creative, marketing and cultural partner to artists, labels, publishers and organisations—built for ambitious projects that cross conventional lines.
- Creative direction
- Campaigns
- World-building
- Production
- Artist development
03
Strategy & Culture
We investigate what is changing and what should exist next.
Field note / 03
Research, cultural intelligence and strategic thinking for people and organisations navigating new audiences, behaviours and creative possibilities.
- Cultural investigation
- Strategy
- Research
- Future formats
- Opportunity design
One idea / many expressionsCulture moves continuously
The orthodoxy treats these as different businesses. We treat them as different expressions of the same world.
THE OPERATING PRINCIPLEIDEAS COME FIRST.
We do not ask an idea to fit a pre-existing category.
IDEAS COME FIRST.
CATEGORIES
COME LATER.
We ask what the work needs to become, then build the structure that allows it to do so.
L / NL
Artists / WorldsTHE FIRST WORLDS
THE FIRST WORLDS
ARE BEING BUILT.
Portfolio to follow.
Selected PartnersTHE NETWORK FORMS
THE NETWORK FORMS
AROUND THE IDEA.
Partners to follow.
AboutBuilt from music / Designed for culture
Label No Label is not another record label, management company or creative agency.
It is the organisation that becomes necessary when the person, the idea, the work and the audience can no longer be separated without losing value.
Tom Bailey
Creative direction, world development, cultural strategy, artist development and cross-format production. Founder of FNDM.
Jason Alexander
Rights, publishing, sync, commercial structure, artist relationships and long-term participation. Founder of Pusher Music.